Posted Date : May 10,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12270
Government Authority Located in Colorado; USA based organization looking for expert vendor for marketing services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing services and marketing leadership for the college to accomplish the marketing needs of the college and structure the marketing framework and processes for the future.
- Enrollment Management work with the enrollment committee to continually analyze enrollment data, monitor current strategies and tactics and develop new strategies and tactics for media plans as needed to generate enrollment and support retention,
- Strategic Marketing Plan coordinate the integration of a comprehensive marketing plan based on existing research with enrollment management and strategic plans,
- Establish the framework for a comprehensive strategic and tactical marketing plan that includes measurement tactics to help the achieve its goals, while also gaining awareness among prospective donors and community leaders in the region,
- Digital ads to traditional print ads, they must be scripted in accordance with the media vehicle,
- Create a media calendar that includes key dates for collateral development, media buying and placement driven by critical recruitment periods and an editorial outreach calendar that will support admissions, recruitment and retention activities,
- Media Buying, Placement and Tracking Ensure is reaching its target audiences and using the most effective media mix to guarantee the highest return on investment, track all digital media, make immediate changes as needed and provide digital media reports during and after the campaigns,
- Public and Media Relations provide public relations services, including writing, editing and distribution of press releases and feature stories to promote the college, its programs and services, and the success of faculty, staff and students,
- Micro campaigns undertake and complete micro marketing campaigns for individual programs,
- Marketing department of work to rebuild the marketing function and department, including intake/workflow processes,
- Social Media ability to perform a social media audit to determine the current status and landscape of all LCC social media channels, provide social media management services by helping with posting and tweeting,
- Website management services to review and identify outdated content, make changes and write new content as needed.
(2) All questions must be submitted no later than May 17, 2019.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: June 06,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12270
Government Authority Located in Colorado; USA based organization looking for expert vendor for marketing services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing services and marketing leadership for the college to accomplish the marketing needs of the college and structure the marketing framework and processes for the future.
- Enrollment Management work with the enrollment committee to continually analyze enrollment data, monitor current strategies and tactics and develop new strategies and tactics for media plans as needed to generate enrollment and support retention,
- Strategic Marketing Plan coordinate the integration of a comprehensive marketing plan based on existing research with enrollment management and strategic plans,
- Establish the framework for a comprehensive strategic and tactical marketing plan that includes measurement tactics to help the achieve its goals, while also gaining awareness among prospective donors and community leaders in the region,
- Digital ads to traditional print ads, they must be scripted in accordance with the media vehicle,
- Create a media calendar that includes key dates for collateral development, media buying and placement driven by critical recruitment periods and an editorial outreach calendar that will support admissions, recruitment and retention activities,
- Media Buying, Placement and Tracking Ensure is reaching its target audiences and using the most effective media mix to guarantee the highest return on investment, track all digital media, make immediate changes as needed and provide digital media reports during and after the campaigns,
- Public and Media Relations provide public relations services, including writing, editing and distribution of press releases and feature stories to promote the college, its programs and services, and the success of faculty, staff and students,
- Micro campaigns undertake and complete micro marketing campaigns for individual programs,
- Marketing department of work to rebuild the marketing function and department, including intake/workflow processes,
- Social Media ability to perform a social media audit to determine the current status and landscape of all LCC social media channels, provide social media management services by helping with posting and tweeting,
- Website management services to review and identify outdated content, make changes and write new content as needed.
(2) All questions must be submitted no later than May 17, 2019.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: June 06,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$